One way designers make it harder for clients to choose 😬


Hello and happy Tuesday, interior designers and home remodel pros!

Let's talk about a sneaky way we can make design decisions harder than they need to be:

SHOWING CLIENTS TOO MANY OPTIONS.

Imagine you've found two fantastic flooring options for your client. Both fit their needs, both work with the design, and you'd be happy with either choice.

But TWO options? That feels a little... skimpy. Won't the client wonder whether you've done enough research? Shouldn't you show them at least THREE? πŸ€”

So you find another one. It's not as strong as the other two, but it's fine, and it rounds out the presentation.

And wouldn't you know it, THAT'S the one your client falls in love with. πŸ™„

Here's the thing: Your client doesn't need to see everything that could work. They hired YOU to narrow the possibilities to the best options for their project!

When we include options that don't offer anything meaningfully different, or worse, that don't measure up to the ones we already planned to recommend, we're not giving clients more freedom. We're giving them more work.

SOMETHING TO TRY THIS WEEK:

Before your next presentation, look at every option you're planning to show and ask yourself: "What does this option offer my client that the others don't?"

If you can't come up with a meaningful answer, consider taking it out.

Being a great guide isn't about giving clients ALL the options. It's about using your expertise to figure out which options are worth their time and attention.

That's one of the key lessons of EDIT, step two in the DECIDE Method, and it's a great way to save everyone time, energy, and the awkward experience of having to talk your client OUT of something you recommended in the first place.

Ask me how I know. πŸ˜‚

πŸ’› Rebecca


Speaking of the DECIDE Methodβ„’... πŸ“• BOOK UPDATE!

Current word count: About 30,000! Nearly 7 chapters done! πŸ•Ί

Want to support the book? Share the book launch list with your friends! πŸš€


Well, hello there β€” have we met?

I’m Rebecca West. I help residential interior designers feel seriously confident about guiding clients through tricky design decisions.

I spent 17 years running my design firm, Seriously Happy Homes, helping more than 2,000 clients turn their houses into happy homes. 🏠 β™₯️

Our work, along with my book Happy Starts at Home, was featured on TV's New Day, in The Wall Street Journal, Live Happy Magazine, Success Magazine, and beyond!

I'm also the creator of The DECIDE Methodβ„’, a practical framework for helping clients make hard decisions with confidence (without making those decisions for them).

Interested in working together? Explore my 1:1 coaching, or ask about my group coaching programs: Nail Your Niche, Contact to Contract, and The DECIDE Method. I'd be delighted to help you and your team build the trust, skills, and business processes that lead to happier clients, smoother projects, and healthier profits. πŸ’› R.

​Courses β€’ Podcast β€’ Book β€’ Instagram​


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Share this with a design bestie who needs a business boost!

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10002 Aurora Ave N, Suite 36-513, Seattle, WA 98133
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Biweekly business tips for residential interior designers who want better-fit clients, smoother projects, and more business strategy with less business stress. πŸ’›

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