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Biweekly business tips for residential interior designers who want better-fit clients, smoother projects, and more business strategy with less business stress. π
Happy Tuesday, interior designers and book lovers! Know what I hear a lot? Designers wish their clients would be a little more... adventurous. π They got into this industry to use color! To create spaces with personality! To bring a little drama into a too-often-drab world. Meanwhile, their clients keep asking for a design that looks just like every other one on the block... you know, for "resale value." π There's good work to be had in high-ROI design, but what if you're hoping to leave a...
Happy Tuesday, interior designers and small business owners! Ever doubt the value of your own services? You're in good company! Last week I was helping an interior designer define her furnishings service. While we were working on the service descriptions, she stopped and asked: "Why would someone hire me just to pick a sofa?" She's right to ask that! If all you're offering is a sofa recommendation, your potential client might reasonably think, "I can do that myself." And technically, they...
Happy Thursday interior designers and small business owners! Interior designers tell me all the time that every project is different. And theyβre right. The house is different. The client is different. The budget, the personalities, the contractor, the weird thing hiding behind the wall... all different. But somewhere along the way, βevery project is differentβ can become permission to reinvent the process every time, too. That is a good way to ruin a great design firm. π¬ β Customize the...