|
Biweekly business tips for residential interior designers who want better-fit clients, smoother projects, and more business strategy with less business stress. 💛
Hello and happy Thursday, interior designers and home remodel pros! Let's talk about YOUR BUSINESS NAME. Have you thought about changing it? 🧐 Naming a business is at least as hard as naming a baby. Except this name also has to set you apart from competitors, be memorable, pronounceable, and maybe one day, sellable. No pressure! 😂 When I started my first design firm, I wasn't ready to put my own name on the door. I didn't want the business to be "all about me." Instead, I named it Rivalee...
Hello and happy Tuesday, interior designers and home remodel pros! Let's talk about a sneaky way we can make design decisions harder than they need to be: SHOWING CLIENTS TOO MANY OPTIONS. Imagine you've found two fantastic flooring options for your client. Both fit their needs, both work with the design, and you'd be happy with either choice. But TWO options? That feels a little... skimpy. Won't the client wonder whether you've done enough research? Shouldn't you show them at least THREE? 🤔...
Happy Tuesday, interior designers and book lovers! Know what I hear a lot? Designers wish their clients would be a little more... adventurous. 🐅 They got into this industry to use color! To create spaces with personality! To bring a little drama into a too-often-drab world. Meanwhile, their clients keep asking for a design that looks just like every other one on the block... you know, for "resale value." 😑 There's good work to be had in high-ROI design, but what if you're hoping to leave a...