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Biweekly business tips for residential interior designers who want better-fit clients, smoother projects, and more business strategy with less business stress. đź’›
Happy Thursday, Designers & Savvy Service Providers! Let's adapt Tuesday's reveal for your brand! On Tuesday, I shared how Josepha adapted her message for contractors without abandoning the heart of her brand. Her homeowner-facing message is: Find Your Bold. Her contractor-facing message is: Bold decisions. Buildable designs.Design support that keeps remodels moving. Different words. Same business. And that is the point. Your message can change outfits. It just should not change...
Happy Tuesday, Designers & Savvy Service Providers! Let’s talk taglines. A few simple words, meant to capture the heart of your brand. They can take ages to find and refine, and once you finally discover language that explains what makes your business different, it's tempting to treat those words like they've been carved into a stone tablet. This is the tagline. We shall use it forever. Nobody touch anything. But clear messaging does not mean repeating the exact same sentence to every...
Happy Thursday Designers and Creative Entrepreneurs, On Tuesday I gave you a quick test: Copy the titles of your last 10 blog posts into ChatGPT and ask what your business does, who you help, and what problems you solve. Today, I’m showing you what happened when I ran that test on two real interior design blogs. And spoiler: both designers were doing smart things, but in very different ways. One designer’s blog titles made her location and service lane crystal clear. The other designer’s...