|
Biweekly business tips for residential interior designers who want better-fit clients, smoother projects, and more business strategy with less business stress. 💛
Happy Thursday, Designers & Savvy Service Providers! Let's adapt Tuesday's reveal for your brand! On Tuesday, I shared how Josepha adapted her message for contractors without abandoning the heart of her brand. Her homeowner-facing message is: Find Your Bold. Her contractor-facing message is: Bold decisions. Buildable designs.Design support that keeps remodels moving. Different words. Same business. And that is the point. Your message can change outfits. It just should not change...
Happy Tuesday, Designers & Savvy Service Providers! Let’s talk taglines. A few simple words, meant to capture the heart of your brand. They can take ages to find and refine, and once you finally discover language that explains what makes your business different, it's tempting to treat those words like they've been carved into a stone tablet. This is the tagline. We shall use it forever. Nobody touch anything. But clear messaging does not mean repeating the exact same sentence to every...
Happy Tuesday Interior Designers and Ambitious Entrepreneurs, I'm gonna keep this short because this is important: Your blogs matter. Not just because people might read them, but because: They Help You Get Found. And these days, that does not only mean humans searching Google. It also means humans using AI tools to help them find the right designer. Of course, that only works if you are strategic not just about what you write, but also how you title your blogs. A strong blog title should make...