Happy Thursday Interior Designers & enthusiastic design-preneurs!
It's time to talk about MARKETING! 🎉
Let's kick things off with the elephant in the room:
Apparently, every interior designer in North America:
- creates "thoughtful, curated interiors"
- thinks "your home should tell your story"
- believes "your home should reflect who you are"
- designs "elevated spaces"
- and provides "a personalized experience"
Ermmmmm… yah. That’s the job. Which means that those words do absolutely NOTHING - like zero, zilch, and diddly-squat - for your SEO or for helping someone choose you.
The thing that breaks my little business heart is that while every designer's website says the same generic thing, the designers themselves couldn't be more different.
- One designer specializes in furnishing historic homes. đźŹ
- Another manages $2 million renovations. đź’Ž
- Another helps empty nesters right-size before retirement. đź’›
Different businesses. Different areas of expertise. Same website.
And they don’t just differ in skills. They differ in scope, process, pricing, sourcing, communication style, project type, and client experience.
Yet in coaching sessions, when I ask designers, "What makes you different?" they answer:
- "I listen."
- "I'm collaborative."
- "I care deeply about my clients."
Again, that is wonderful. But if your competitors also listen, collaborate, and care deeply, none of those things help a client choose.
Marketing doesn’t start with creating a post, writing a blog, or updating your homepage. It starts with finding the courage to say, clearly and unapologetically, what you are best at and who you are best for.
The cool thing is that marketing gets way easier — and dramatically more effective — when you start explaining what you do through the lens of what you’re genuinely great at. 💪
But until you're crystal clear about who you help, what you stand for, and what makes your approach different, too much of your marketing misses the mark — failing to attract the exact clients you’re best equipped to help.
Today, I’d like to ask you:
What are you afraid might happen if you got specific about the exact clients, projects, and scopes of work you’re best at? 👀
Hit reply and tell me!
Here's to courage, confidence, and clarity! 🥂
đź’› Rebecca
Psst: Enrollment is open for Nail Your Niche!
Ready to make your marketing work better?
Next 2-week class → Sept. 14. 💪
The earlier you enroll, the more support you get!
As soon as you place your deposit, we’ll schedule your private marketing audit so you can begin clarifying your message right away. 🙌
++ PLUS: early enrollers receive one bonus Mini-Fix coaching session for each full month remaining before the next cohort begins!
Enroll early, and you’ll show up to class already in motion. 💨
Well, hello there — have we met?
I’m Rebecca West. I help residential interior designers feel seriously confident about their marketing, sales, and client onboarding.
Everything I teach comes from running my firm, Seriously Happy Homes, for 17 years. Between 2007 and 2023, my team and I helped over 2,000 clients transform their small, tired houses into happy homes. 💛 Our work, and my book Happy Starts at Home, was featured on TV’s New Day, in The Wall Street Journal, Live Happy Magazine, Success Magazine, & beyond!
Then, in 2023, I closed my design studio and moved to Paris, and, a couple of years later, to the south of France. ( 🤩 !! )
As a coach, consultant, and gal-who's-been-there, I'm here to help the next generation of creative, hardworking, detail-oriented interior designers get found, get great clients, and get paid like a pro!
Let’s make it happen for you!
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- SHARING IS CARING! -
Share this with a design bestie who could use a business boost!