Happy Tuesday, Designers & Savvy Service Providers! Let’s talk taglines. A few simple words, meant to capture the heart of your brand. They can take ages to find and refine, and once you finally discover language that explains what makes your business different, it's tempting to treat those words like they've been carved into a stone tablet. This is the tagline. We shall use it forever. Nobody touch anything. But clear messaging does not mean repeating the exact same sentence to every...
5 days ago • 2 min read
Happy Thursday Designers and Creative Entrepreneurs, On Tuesday I gave you a quick test: Copy the titles of your last 10 blog posts into ChatGPT and ask what your business does, who you help, and what problems you solve. Today, I’m showing you what happened when I ran that test on two real interior design blogs. And spoiler: both designers were doing smart things, but in very different ways. One designer’s blog titles made her location and service lane crystal clear. The other designer’s...
10 days ago • 1 min read
Happy Tuesday Interior Designers and Ambitious Entrepreneurs, I'm gonna keep this short because this is important: Your blogs matter. Not just because people might read them, but because: They Help You Get Found. And these days, that does not only mean humans searching Google. It also means humans using AI tools to help them find the right designer. Of course, that only works if you are strategic not just about what you write, but also how you title your blogs. A strong blog title should make...
12 days ago • 2 min read
Happy Tuesday Interior Designers & eager design-preneurs! Question of the day: What kind of designer are you — really? I don’t mean "What services do you offer?" I mean: Are you more “banana bread and brownies,” or “we have a checklist, no time for chit-chat?” 🤔 Some designers make clients feel cared for, cozy, and emotionally held from the very first interaction. Their clients value warmth, reassurance, and someone who makes the process feel personal, safe, and deeply supported. Other...
19 days ago • 2 min read
Happy Thursday Interior Designers & enthusiastic design-preneurs! It's time to talk about MARKETING! 🎉 Let's kick things off with the elephant in the room: Apparently, every interior designer in North America: creates "thoughtful, curated interiors" thinks "your home should tell your story" believes "your home should reflect who you are" designs "elevated spaces" and provides "a personalized experience" Ermmmmm… yah. That’s the job. Which means that those words do absolutely NOTHING - like...
24 days ago • 2 min read
Happy Tuesday Interior Designers and enthusiastic entrepreneurs! Last Saturday I told you about someone I was considering hiring—the gal who made it harder for me to hire her by refusing to give me any sense of pricing until the proposal meeting. Well… I hired her. 🙌 And I think that's an important lesson: You can do a lot of things "wrong" and still win the project if you do a few important things right. 😮💨 What did she do exceptionally well? She clearly explained exactly what I would get....
about 2 months ago • 3 min read
Happy Monday, Interior Designers and eager entrepreneurs! Tomorrow is your last chance to join this quarter's session of Lead to Launch, so today I want to share something that might surprise you: The Biggest Frustration Students Face in Lead to Launch It's not the homework. It's not finding time for class. It's not changing their systems. It's impatience with the projects they had already said "yes" to before taking the course.😂 Here's what I mean. As students begin implementing what they're...
about 2 months ago • 4 min read
Happy Saturday Interior Designers and determined entrepreneurs! This week I found myself on the buying end of a sale, and it reminded me of the importance of one of my favorite Lead to Launch topics: Price Signaling! (& how it can help win, or lose, a sale) My experience was almost textbook: Someone's social media post caught my attention. 💪 I looked up her website. ✅ I scheduled a call. ✅ We had a great conversation. ✅ She offered to put together a proposal, and scheduled a meeting to walk...
about 2 months ago • 3 min read
Happy Thursday Interior Designers and Driven Entrepreneurs! Which do you think is worse? A client not making a decision. Or a client loving everything you show them… and then changing their mind. I think the second one is waaaayyyyy worse. It leaves you wondering: What Happened??? Did I totally misread the room? 😨 Did outside advice creep in after the meeting? 😑 Did they just tell me what they thought I wanted to hear??? 😥 This just happened to one of my readers — we’ll call him “Raphael.” He...
about 2 months ago • 4 min read